Saturday, August 23, 2008

From BBC News, Microsoft has signed a partnership with activist group Rock the Vote to boost interest in the upcoming election among young people. As part of the tie-up Xbox Live members will also be able to take part in polls to gauge their voting intentions.

We all know that voting is one’s right to choose a leader of our country. But for some reason, people are in a way lazy to line up in voting booths or location just to cast their votes, especially the young ones. So I guess, this would really be a great help for the young voters as well as, gauging candidate’s capability to lead a country since XBOX Live forum will also be used to gather opinions from gamers that will be shared with candidates.

According to Executive Director of Rock the Vote, Heather Smith, “To realize our goal of registering two million young Americans by this fall, we need to go where young Americans are,”, “There is no doubt in our minds that many are on Xbox 360 and Xbox Live.” The campaign would begin on 25 August. This is not the first time that Rock the Vote did a different way of promoting this kind of campaign. Previously, they worked with MySpace to encourage bands that promote their music via the social networking site to get fans to register to vote.


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